Price Overtakes Taste and Brand Loyalty as Top Driver of Grocery Purchases, as Economic Pressures Reshape Consumer Spending Habits

Survey from consumer insights platform Zappi finds 70% of consumers prioritize price when choosing food and beverages, while only 10% purchase brand-name items exclusively BOSTON, March 23, 2026 /PRNewswire/ -- When Americans shop for groceries today, inflation has flipped the script...