UK supermarket chain Iceland drops trademark dispute with Iceland

Company promises ‘rapprochement discount’ with shoppers from country after decade-long action in EU courtThe UK supermarket chain Iceland has reportedly abandoned its decade-long trademark battle with Iceland and instead promised a “rapprochement discount” for shoppers in the country.After the budget grocery chain suffered its third legal loss last year, its executive chair, Richard Walker, said on Wednesday that it would draw a line under the dispute. Continue reading...