New Research from Snapchat and Alter Agents Reveals Social Media Drives Telecom Decisions, with 55% of Snapchatters Purchasing After Seeing an Ad
PR Newswire —
Study explores how Gen Z and Millennials navigate the telecommunications path to purchase, highlighting the role of life milestones and creator influence in driving carrier switching LOS ANGELES, March 12, 2026 /PRNewswire/ -- Snapchat and market research firm Alter Agents today released...