The capsicum paradox: new Australian supermarket pricing a ‘massive transparency fail’ for customers

Exclusive: Comparison of online ‘per each’ price of 15 fruits and vegetables against price per kilogram found ‘completely arbitrary’ price variationsGet our breaking news email, free app or daily news podcastSupermarkets are increasingly charging customers for fresh produce by the item, rather than by weight, in a strategy that is leading to “wild volatility” in pricing with some items more than 50% more expensive, new analysis shows.A Sydney-based data analyst who compared the “per each” price online with the actual “per kilo” shelf price of 15 fruits and vegetables at their local Woolworths store found the price variations were “completely arbitrary”. Continue reading...