Narvar Finds January Returns Climb Nearly Twice as Fast as Holiday Sales, Marking a More Cautious Consumer Entering 2026

Holiday order volume rose 6%, but a sharper jump in returns underscores provisional purchasing and growing pressure on retailer margins SAN FRANCISCO, Feb. 5, 2026 /PRNewswire/ -- New data from Narvar shows that while overall holiday order volume increased approximately 6% year over year,...