New Guide Positions SEO as "The Great Equalizer" for Mortgage Lenders as AI Search Reshapes Borrower Acquisition
PR Newswire —
All lenders can now compete with top 5 brands by mastering Answer Engine Optimization and Generative Engine Optimization alongside traditional SEO tactics SAN FRANCISCO, Feb. 12, 2026 /PRNewswire/ -- As more than 50% of Google searches now end without a click, and AI tools like ChatGPT...