Kelley Blue Book Report: As America Spends a Record $15 Billion on Full-Size Pickup Trucks in December, New-Vehicle Prices Hit New High

ATLANTA, Jan. 13, 2026 /PRNewswire/ -- The average transaction price (ATP) for a new vehicle hit an all-time high in December, according to estimates released today by Kelley Blue Book, a Cox Automotive brand. A strong mix of midsize SUVs and full-size pickup trucks pushed the average...