‘Build a narrative and fight back’: Mandelson draws on own advice for crisis management

Ex-US ambassador’s media strategy looks set to be ‘attack as best form of defence’, PR consultants suggestFor those seeking to understand Peter Mandelson’s media strategy as he navigates the greatest crisis of a crisis-strewn life, the latest instalment of the Epstein files may offer a steer.“You and your lawyers must start setting down the irrefutable facts, build a narrative and fight back,” Mandelson had advised the disgraced financier Jeffrey Epstein in May 2011, according to the emails released by the US Department of Justice. Continue reading...