Boosted by Gen-AI Services, Consumers Spent More Money in Apps than Games for First Time
PR Newswire —
SAN FRANCISCO, Jan. 21, 2026 /PRNewswire/ -- Sensor Tower, a leading provider of data on the digital economy, today released its annual State of Mobile report for 2026. The report reveals that in 2025 in-app purchases (IAP) reached $167 billion globally, an increase of 10% year-over-year...