Together for DAB+! A summer campaign to speed up digital radio listening

Summer is the perfect time to talk about how we use the radio! Vacations, long car journeys, mobile listening... these are all good times to promote the sound quality, program diversity and free service supplied by DAB+.

How does DAB+ work?

 

From July 31 to August 17, 2025, the Ensemble pour le DAB+association is launchinga nationwide campaign - TV spots, radio spots, urban billboards and digital relays - to promote digital terrestrial radio (DAB+). The aim is to make as many people as possible aware of the benefits of DAB+, and encourage its adoption in households and vehicles alike.

With coverage now reaching almost 70% of the population, national deployment is entering a decisive phase. This campaign aims to reach a new milestone: anchoring the DAB+ reflex in listening habits.