‘Quiet as a whisper’: German firm launches ad campaign after lift used in Louvre heist

After watching the news about the Paris robbery, managers at Böcker decided to make the most of the publicityA family-run German business unwittingly became wrapped up in the crown jewel heist at the Louvre museum in Paris and is turning the use of one of its furniture lifts into a publicity coup.“When you need to move fast” is the new tongue-in-cheek advertising tagline for the company Böcker, which is based in the town of Werne near Dortmund, in a campaign on Facebook and Instagram mounted within a day of the brazen thefts. Continue reading...